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Indie Launch Checklist

Every task you need to take a side project from "almost done" to "shipped".

A pre-built kanban for the last two weeks before launch. Pre-launch landing page, payment integration, support inbox, analytics, post-launch retro. The board you wish you had the last time you almost-shipped something.

Who it's for

Solo founders and indie developers in the final stretch before launch.

What's in it

  • โœ“ Pre-launch checklist (domain, DNS, Stripe, transactional email)
  • โœ“ Launch-week tasks (Show HN, Product Hunt, Twitter, indiehackers)
  • โœ“ Post-launch follow-up (analytics review, first-week retro, v1.1 backlog)
  • โœ“ 30 cards, ready to drag into your timeline

Preview

Backlog28
critWire production Stripe (or LemonSqueezy)
payments
highAdd Plausible / PostHog / GA
analytics
highTransactional email (welcome, receipt, reset)
email
medPrivacy + Terms pages
legal
medLoom / video walkthrough
marketing
highPricing page final copy pass
marketing
medOG image + Twitter card
marketing
medRobots.txt + sitemap.xml
seo
highFriends-and-family soft launch
launch
medFind one beta tester per audience segment
launch
highShow HN draft
launchmarketing
highProduct Hunt assets (gif, gallery, video)
launchmarketing
medindiehackers.com post draft
launch
medReddit posts: r/SaaS, r/SideProject, r/your-niche
launch
medTwitter / X launch thread
launch
highEmail your existing waitlist
launch
lowAlternativeTo + AwesomeLists submissions
seo
lowPingbacks: blog post on egtw.org / dev.to
seo
highSet up uptime monitor + status page
infra
highCustomer support inbox + autoresponder
support
medFirst-week analytics review
retro
highTop 3 friction points from beta
retro
medWrite the v1.1 backlog from feedback
retro
medSend thank-you to first 25 customers
support
lowRefund / churn review
retro
lowPlan the public roadmap
planning
lowSchedule the v1.1 announcement
marketing
lowTake a day off
life
In Progress0

No cards

Review0

No cards

Done2
critLock the v1 feature scope
scope
highBuy the domain + set DNS
infra

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Free tier covers up to 50 cards. Paid tiers from $1/board/year.

Use this template free